Leveraging Masculine and Feminine Strengths for a Better Bottom Line

This signature keynote of DifferenceWORKS frames the issue of gender diversity as a business issue. Leaders and managers gain a fact-based understanding of how leveraging the strengths of both masculine and feminine approaches can increase engagement and business results. All participants understand the important of “sliding” along the “masculine-feminine continuum.” This program avoids stereotyping and makes this topic accessible to men and women at all levels; it utilizes the prototypes of masculine and feminine approaches from Caroline Turner’s book – Max and Fran. It also includes an exploration of obstacles to gender diversity at the top – and demonstrates a way of addressing these issues without judgment or blame.

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